Updated: May 9
Welcome folks! As a small business owner, you know how challenging it is to juggle multiple management functions simultaneously. Small B2B companies are typically limited in human resources, budgets, and technical know-how. As a result, small business owners are responsible for multiple management functions, including planning, organizing, leading, and controlling.
Marketing is a specialized function that typically involves promotional activities, selling, product and service management, marketing information management, pricing, financing, and distribution.
Promotion is all about raising awareness with your customers and clientele. It's not always easy to do that. e-Commerce promotional strategies cover a host of options, including the following:
Content marketing plans
Email marketing strategies
Building awareness online
Social influencer marketing
Getting prospects through the sales funnel
It's a lot to take in. Not to worry, because helpful technology-based solutions now exist.
As a DIY marketer, you can take charge of video marketing. Why video? Because it's the most effective medium for conversion. Take a look at these 2022 B2B Marketing Strategy Statistics presented by Zippia:
2% conversion rate for cold calls
1% conversion rate for cold emails
68% of B2B businesses intend to increase investment in video marketing
76% of B2B companies use their blogs as part of their marketing strategy
59% of B2B marketers prefer email as the most effective marketing channel
Source: Zippia The Career Expert https://www.zippia.com/advice/b2b-statistics/
These numbers make for interesting reading. In the US alone, business-to-business e-commerce activity topped out at $6.7 trillion in 2021. This massive market has plenty of upside potential, particularly among smaller B2B companies with limited resources. The most popular B2B marketing strategies (in descending order) preferred by companies include:
Social media content
Once again, we see that blogging, email newsletters, and social media content topping the list are the preferred marketing strategies. But it's not dry text that B2B companies are using across these channels – it's multimedia content, a.k.a. videos.
The purpose of marketing content is to generate a fan base of customers or clients. Human-to-human videos can connect with customers, show them what you are offering, and explain why you have a solution to their problems.
These are some issues to consider: You're probably not a videographer, and you don't have any actors to present to your customers. Plus, the costs of producing a traditional marketing video are steep. Many small business owners don't have the financial means to create converting videos for products, services, customers, employees, and other company stakeholders.
We understand all of these concerns. Our work at Hour One focuses on solutions to problems, which is why we developed presenter-led videos at our virtual human company. Intrigued? Come with us on an unforgettable journey into the world of AI technology. As a DIY B2B company, you can effortlessly create converting videos with nothing more than a script.
Hour One AI Videos – Reals Make the Difference!
Source: Hour One AI Solutions
From a traditional perspective, you can DIY video marketing content in three steps:
Create a script
Get the camera running
Edit the material
With Hour One Reals, you only need to present a script. We take care of all the rest. Our proprietary technology uses actual humans that have been digitally enhanced with sophisticated algorithms and AI technology.
You can choose from an extensive repository of human presenters and have them professionally deliver your marketing pitch, introductory video, product presentation, financial reports, or company walkthrough.
Human-to-human video is really good for business. Take a look at research findings on how human to human communications are far more effective for building brand loyalty, awareness, and conversions:
Fred Reichheld found that generating repeat customers is more cost-effective than getting new customers; it also boosts profits substantially.
Human-to-human marketing is a value proposition filled with authenticity, influence, and receptivity.
A human-centric approach makes customers feel valued and understood through personalized interactions.
According to Marketing Dive, just 4% of all advertisements generate a two-second view. Thanks to short attention spans, human-centered designs are most effective for connecting with customers.
*Source: Tweak Your Biz
From Cold to Hot: How to Optimize DIY Video Production Resources
DIY video marketing can be effective provided you follow a few essential tips. As the CEO, CMO, or COO of your B2B company, you are tasked with warming a cold audience through the funnel to the conversion stage. Recall the three primary stages of marketing:
Awareness – introducing the cold audience to your products or services
Consideration - your prospects are now considering your offerings
Conversion – the cold audience has warmed to your B2B company, and you have won them over
Here are some valuable tips for understanding budgetary requirements and different stages of the sales funnel.
Awareness – create fewer human-to-human videos, but ensure that they are high-quality videos designed to turn heads. Costs are typically higher during the awareness phase because first impressions count, and you want to do it right.
Engagement – once you have captivated attention, you can increase the number of human-to-human videos, a.k.a. presenter-led videos.
Conversion – once your prospect has moved through the awareness and engagement stages, it's time to introduce a broader quantity of presenter-led videos, possibly for every primary product or service that your company offers. The costs of doing this are much lower when operations are scaled.
You are seeing an inverse rule between costs and quantity of human-to-human videos. At the top, fewer videos are required, but they have to be extremely well made to ensure that you attract attention. Think of the sweetest nectar attracting scout bees. There are many bees in the hive, but only the most precious nectar will entice the scout bees to summon the rest of them.
As a DIYer, you don't need to worry about producing the video because we take care of it all for you. Hour One AI presenter-led videos use hyperreal technology to create the most engaging human-to-human presentations. So, provide a script, pick a human face, and watch the magic happen in real-time!
DIYers can cut costs dramatically at the bottom stage – the business end – of the sales funnel. At this point, you will find tremendous benefit in creating your marketing videos. Why? Because you've effectively moved a cold audience through the sales funnel by creating awareness and engaging them. Now, they are hot and likely to convert.
You don't need to spend excessive amounts of money on videographers and professional video production studios at this stage of the game. Your prospects already like what you're offering, so you can use cost-efficient video production services like ours to showcase the best of what you have to your audience.
Marketing experts agree that the sales funnel's engagement and conversion phases are more receptive to DIY video content than the awareness phase. There is a simple reason: you always want to put your best foot forward when introducing your company to other businesses and clientele.
To coin an old phrase, 'You never get a second chance to make a good first impression.' So many B2B operators are prepared to pay outrageously high fees to videographers and video production studios upfront. We are a disruptive force in the industry – we provide exceptional-quality video content using virtual humans for all sales funnel stages.
The 7 Point Summary of DIY Video Marketing
Now that you have a much better understanding of DIY video marketing through Hour One AI, let's bundle this up with a quick summary:
1. Human-to-human communication is the most effective way of building brand loyalty, awareness, and conversions.
2. You can DIY video marketing content in three steps: create a script, get the camera running, and edit the material.
3. The costs of producing a traditional marketing video are steep. Many small business owners don't have the financial means to create converting videos for products, services, customers, employees, and other company stakeholders. Hour One is different!
4. Our work at Hour One focuses on solutions to problems, which is why we developed presenter-led videos at our virtual human company.
5. You only need to present a script with Hour One Reals. We take care of all the rest – including a repository of human presenters for you to choose from and having them professionally deliver your marketing pitch or presentation.
6. From a traditional perspective, you can DIY video marketing content in three steps: create a script, get the camera running, and edit the material. With Hour One Reals, you only need to present a script. We take care of all the rest. Editing is a breeze.
7. We are dealing with human-to-human interactions is good for business. For example, human-to-human video communications are far more effective for building brand loyalty, awareness, and conversions.
And that is that, as they say in the classics! We look forward to working with your B2B company to create DIY videos. We've removed all the barriers so that you can enjoy engaging, cost-effective, and converting human to human videos.